How to Keep Your Hair Color Looking Beautiful

If you’re like most ladies, you probably love to alter your hair color often, such as when the seasons transition. However, if you want glossy and luscious locks for extended periods of time then a few key steps should be taken into account. Are you tired of your hair color fading faster than it should? Whether you’re a blonde, redhead or brunette, we’ve got the perfect tips to keep your shade looking vibrant and glossy. Keep reading this blog post for advice on how to maintain that beautiful color.

Use shampoo designed for hair that has been color-treated

If you color your hair, make sure to use a strengthening shampoo that will keep it from becoming dry. Many shampoos contain harsh chemicals which strip away essential oils, making the strands weak and brittle – especially for those with lightened hair! Nourishing products containing natural ingredients should help maintain healthy looking hair. It’s imperative to use a sulfate-free shampoo for your dyed hair, and Virtue shampoos are the perfect choice! They’re free of both parabens and sulfates – meaning they won’t strip away any color. Not only that, but these shampoos can help you keep your newly colored hair looking vibrant and beautiful.

Minimize Using Hot Tools on Hair

To avoid dryness and breakage, it is wise to minimize the use of hot tools on your hair. With mindful usage, you can maintain healthy hair while still achieving stylish looks. Prior to styling your hair with any tool of choice, begin by applying a nourishing leave-in conditioner and heat protectant for ultimate moisture retention and damage prevention. Heat styling can be quite damaging to the hair and cause the color to fade over time, but thankfully there are heat protectants available that help guard your locks. We recommend Virtue’s 6-in-1 Styler for fine to medium hair types, while their Unfrizz product is ideal for those with thicker or unruly manes. Utilizing these products helps keep your hair looking vibrant and healthy no matter how often you use a flat iron!

Use Sun Protection for Hair

Have you remembered to take the proper precautions for your hair when stepping out into the sun? Without protection, even lighter shades of hair can easily be damaged by UV rays. Fortunately, it’s easy enough to shield against this damage: use a heat protectant and an oil such as Virtue’s Healing Oil before going outdoors. Taking these simple steps will ensure that your hair stays vibrant and healthy despite the sunshine.

Use a Conditioning Mask Once a Week

To maintain your hair looking shiny and healthy, treat it to a luxurious deep conditioning mask at least once weekly. Hair masks help reinstate our scalp’s natural oils that have been lost over time due to environmental damage or other factors. For superior results, we highly recommend Virtue’s Restorative Treatment Mask – trust us, this product won’t disappoint!

Don’t Wash Your Hair Too Often

Washing your hair too frequently can strip it of its essential natural oils and moisture, making it more prone to frizziness. Furthermore, dryness causes the color to fade quickly; therefore, the best approach is washing your hair only once or twice a week for optimal results.

Having striking hair can be quite the undertaking, yet it is unquestionably worth all of the effort. With this in mind, we’ve outlined several practical tips that aim to keep your color looking vivid and radiant! Do you have any additional suggestions or secrets that weren’t mentioned? Please do share them with other readers by leaving a comment below – we’d love to hear from you!


  1. Tracey

    I love all these great suggestions to keeping my color lasting longer!

  2. Susan

    Great tips❤️

  3. Carita

    Thanks for all these great tips!


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