Sunday Salon Establishes Partnership with Virtue Labs
June 11, 2021

Cary, NC, June 11, 2021 – Sunday Salon, Cary’s premier hair salon for radiant color, precision haircuts, and lived-in low maintenance styles, has established a partnership with Virtue Labs, the first beauty brand built with pure, human Keratin.

“The results that Virtue® products are producing for our clients are nothing short of phenomenal” said Lisa Edwards, President of Sunday Salon, “We are extremely pleased to have developed a mutually beneficial partnership with Virtue.”

“When we established Sunday Salon our intention was to partner with local organizations,” said Lisa Edwards, “After meticulous research we discovered Virtue and engaged with them. We were pleasantly surprised by the results our stylists experienced when using the products, and since our official launch our clients have been delighted with the performance of the products, particularly with Virtue ColorKick®.”

Virtue products have been featured in prestigious publications such as Allure and, and have won more than 50 editorial awards. The products are formulated with Virtue’s exclusive Alpha Keratin 60ku®, a human-identical protein born from regenerative medicine which the body can recognize as its own. This powerful protein binds directly to areas of damage along the hair shaft and fills them in, resulting in hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

“As a young haircare brand, we’re extremely proud to have won the trust of Sunday Salon,” said Melisse Shaban, Virtue Founder & CEO.  “The award-winning technology behind Virtue products was born right here in North Carolina, and locally based salons like Sunday Salon are among our most devoted customers.  We’re excited to partner with them to grow our businesses together.”

Ms. Shaban was recently featured in Forbes 50 Over 50 list with the following highlights:

  • The keratin used in Shaban’s hair care products to repair damaged hair was developed by the military to heal battlefield injuries.
  • Shaban started Virtue Labs in 2014, two years after meeting the scientists behind the keratin; her first products launched in 2017.
  • In just four years post-launch, Virtue has won over 50 editorial and industry awards and signed Jennifer Garner as a celebrity partner.
  • Revenues doubled year over year to $30 million in 2020.

About Virtue Labs LLC

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage – the root cause of every major hair issue.  So no matter what your hair “type,” you’ll get healthier, more beautiful hair.  For more information about our products and our science, visit

About Sunday Salon Inc.

Sunday Salon, the newest luxury boutique salon in Cary, NC for personalized service in a comfortable and elegant setting, offers services designed to enhance clients’ natural beauty and complement their individual style. Sunday Salon specializes in hair coloring, hair cutting, hair styling, and hair treatments. For more information and appointments, visit For the latest news, visit

For press inquiries contact:

Press Releases

Sunday Salon Announces Location for Flagship Store

Sunday Salon Announces Location for Flagship Store

Cary, NC - Sunday Salon, the newest boutique hair salon in Cary, NC, for personalized hair care service in a comfortable and elegant setting, has finalized a five-year lease agreement with Arboretum at Weston, with an option to extend the lease for an additional five...

read more

Pin It on Pinterest

Share This