Essential Tips for Protecting Hair From the Summer Sun, Chlorine & Salt Water

If sun and swimming are on your agenda for the summer months, have no fear, we have put together a list of essential tips for protecting hair so that you can keep your hair healthy and radiant.

Most of us skip the essential steps to protect our hair from the sun. Hair can get damaged by the sun’s harmful rays, especially during the hot summer months. Sun exposure, sea water, and swimming pools are all factors that will make hair become more vulnerable to dryness and damage. Salts and chlorine will also dull your color. These are a few reasons why it is essential to protect and take care of your hair, just as you would your skin.


Start with healthy hair by receiving regular trims, this will prevent the split ends from continuing up the hair shaft. Ensuring each strand stays strong and healthy. 

At least once a week, apply the Mr. Smith Serum and leave it in your hair as a pre-shampoo treatment anywhere from 10 minutes to overnight. Simply shampoo your hair when ready. Your hair will be nourished and hydrated, as well as more resistant to harsh UV rays and other aggressors. We also recommend Virtue Labs Split End Serum “haircut in a bottle” that is infused with Alpha Keratin 60KU, a pure, whole, human keratin that the body recognizes as its own. This is highly efficient in reducing frizz, repairing split ends, increasing thickness and color vibrancy; a must have for summer months.


You can also apply the Mr. Smith Serum while at the beach or pool, apply on dry hair prior to sun exposure or swimming, the oil will act as a barrier that will ensure continued protection. This hair oil is enriched with Argan, Jojoba, and Hempseed oil. It also contains protection against UV rays while strengthening damaged and brittle hair. This antioxidant rich serum is PETA certified and Vegan. Another benefit is that it will help prevent your hair from getting tangled after a swim.


In the evening, it is very important to make sure that the shampoo you are using does not contain any kind of detergents to avoid your hair from becoming more fragile. The Virtue Recovery Shampoo contains the Alpha Keratin 60KU to cleanse, replenish and nourish your hair. Formulated by real scientists to deliver truly beautiful results for your hair. Follow up with Virtue’s Recovery Conditioner to keep your hair soft and hydrated.

Skip using any extra heat to dry and style your hair, it won’t be necessary when you use Virtue’s 6-IN-1 Styler to add softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. Take advantage of the heat outside and dry your locks naturally.

A Vision of Modern Luxury

Experience The Difference

We offer hair coloring services from Balayage to all-over color and everything in between. Our colorists work with your features, skin tone, and natural hair texture to create a custom look that complements you and works for your lifestyle.

Hair Care Products

Contact us to learn more about these products we carry that are suited to protect your hair during summer:


Submit a Comment

Your email address will not be published. Required fields are marked *

Our Latest Blog Posts

Why Professional Hair Color Always Wins Over Box Dye

Why Professional Hair Color Always Wins Over Box Dye

When considering a hair color change, you're faced with two primary options: opting for professional hair coloring services at a salon or selecting a box dye from the store shelf. To cut to the chase, professional hair coloring services consistently outperform box...

read more