Cary, NC, September 6, 2022 — Sunday Salon, North Carolina’s premier hair salon known for radiant color, precision cuts, and effortlessly chic, low-maintenance styles, joined thousands of industry professionals at the Orlando World Center Marriott from August 13-16 for Make Believe: The BTC Show. This prestigious event celebrated cutting-edge innovations in hair care and salon excellence, bringing together stylists and brands from around the globe.
Designed for ambitious salon professionals who thrive on creativity and innovation, The BTC Show is an unparalleled opportunity to expand skills and push creative boundaries.
“The BTC Show in Orlando was an incredible experience for our team to grow both creatively and professionally,” said Andrew Edwards, Sunday Salon’s VP of Marketing and Business Development. “It provided the perfect platform for our talented team to learn, connect, and elevate their craft.”
Giulia Maldonado, Master Stylist at Sunday Salon, shared her insights from the event: “I learned practical cutting and layering techniques that help achieve beautifully shaped, lived-in haircuts—perfect for complementing the natural, low-maintenance color our clients love. It was inspiring to see so many different hair textures celebrated on stage.”
Kelsi Johnson, Stylist at Sunday Salon, echoed the excitement: “The event exposed us to incredible color and cutting techniques we can integrate into our services. One standout was a balayage demonstration, showcasing teasing techniques that create beautifully blended, natural looks. With fall approaching, we’re already applying these methods for stunning root melts and lowlights to deepen summer blondes. I also picked up advanced techniques for shags, bobs, lobs, and layered cuts. This experience has elevated my skills and added even more value to the services we offer our clients.”
Elizabeth Britt, Lead Associate Stylist at Sunday Salon, highlighted the event’s impact: “The BTC Show was an unforgettable experience. I’m excited to incorporate the new balayage and highlighting techniques from the world-class educators, and Scott Missad’s motivational talk left me feeling more confident and inspired.”
Known for its perfect blend of creativity, fun, and practicality, The BTC Show is an internationally acclaimed event focused on commercial styles and salon excellence. It offers look-and-learn sessions led by top industry brands, superstar stylists, and influencers. The event also features collaborative sessions where leading artists from different brands join forces to create marketable trends that salon owners worldwide can adopt.
Lisa Edwards, President and Creative Director of Sunday Salon, praised the sense of community and opportunity the show fosters: “BTC Orlando is one of my favorite industry events. Everyone is there to grow, learn, and become the best stylist they can be. We’re proud to invest in our team and thrilled to have introduced our junior stylists to their first major industry trade show. Watching their growth and development is incredibly rewarding.”
To view photos from the event, visit: https://www.facebook.com/behindthechair/photos/?ref=page_internal&tab=album
About Behindthechair.com
Behindthechair.com is the world’s largest community for salon professionals, offering the latest in education, inspiration, and creative resources. Learn more at https://behindthechair.com/.
About The BTC Show
The BTC Show provides three days of top-tier education from industry-leading brands, artists, and influencers. For more details, visit: https://behindthechair.com/theshow/home/.
Sunday Salon is a boutique luxury salon in Cary, NC, offering personalized services in a sophisticated yet welcoming setting. Specializing in hair color, cutting, styling, and treatments, the salon enhances each client’s natural beauty while complementing their individual style. For more information or appointments, visit https://sunday.salon/. Stay up to date with the latest news at https://sunday.salon/press/.
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