1. How It Performs at the Sunday Salon Backbar & At Home
At Sunday Salon at Raleigh Iron Works in Raleigh, NC, every great blowout and long-lasting color service begins at the shampoo bowl. Davines Alchemic Red Color-Enhancing Shampoo (9.46 fl oz / 280 ml) is our go-to Alchemic System cleanser whenever a guest sits in our chair needing rich red, cherry, and mahogany tones needing pure direct-pigment deposit between salon visits.
Unlike harsh drugstore shampoos that rely on aggressive sulfates—which strip expensive salon toners and trigger rebound oiliness at the scalp—Davines Alchemic Red Color-Enhancing Shampoo uses a velvety, biodegradable surfactant system calibrated to lift daily buildup while respecting your scalp’s natural hydrolipidic barrier.
Whether you wash twice a week or cleanse after every workout in Raleigh’s warm climate, this concentrated Italian formula rinses clean with zero waxy film, leaving the cuticle supple, detangled, and primed for your conditioner or treatment mask.
2. Ingredient Chemistry, Sustainability & Botanical Profile
Hero Bioactive — 100% Natural-Origin Direct Pigments, Hydrolyzed Milk Proteins & Jojoba Oil: Combines direct-dye micronized pure pigments with hydrolyzed milk proteins, Provitamin B5, and 100% biodegradable surfactants to refresh salon glosses, neutralize unwanted warmth, or deepen dimensional tone at home.
Cuticle-Smart Delivery & Color Protection: Every bottle of Davines Alchemic Red Color-Enhancing Shampoo is pH-balanced to keep the hair cuticle sealed and reflective. By targeting damaged, negatively charged sites along the hair shaft, the formula delivers intensive nourishment where your mid-lengths and ends need it most while preserving the vibrancy of your Sunday Salon dimensional color or gloss.
B-Corp Sustainability & Sensory Profile: Formulated and bottled at the Davines Village in Parma, Italy using 100% renewable clean energy and carbon-neutral Zero Impact® packaging, this formula features an elevated aromatic profile of soft botanical vanilla-citrus with clean artisanal herbal notes.
3. Stylist Application Guide: How to Apply by Hair Type
- Step 1 — Saturate & Emulsify First: Thoroughly drench your hair with lukewarm water for a full 60 seconds before reaching for your bottle. Dispense a dime-to-quarter-sized amount of Davines Alchemic Red Color-Enhancing Shampoo into your wet palms and rub your hands together for 5 seconds until a rich creamy emulsion forms—Davines shampoos are highly concentrated and activate with water.
- Step 2 — The Double-Cleanse Salon Technique: Massage the first wash exclusively into your scalp using the pads of your fingertips (never your nails) to break down sebum and styling buildup, then rinse. Follow with a tiny second drop—you will notice an immediate burst of luxurious foam that gently cleanses mid-lengths and ends as you rinse.
- Fine or Low-Density Hair Tip: Focus 90% of your massaging action at the crown, hairline, and nape, letting the suds cascade through the ends during rinsing so roots stay airy and lifted.
- Coarse, Curly, or Color-Treated Hair Tip: Let the second lather sit for 60 seconds so the botanical actives can infuse the cuticle, rinse with cool-to-lukewarm water, and follow immediately with your matching Davines conditioner or mask.