Cary, NC, June 11, 2021 – Sunday Salon, Cary’s premier destination for vibrant hair color, precision cuts, and effortless low-maintenance styles, is proud to announce its partnership with Virtue Labs, the innovative beauty brand pioneering the use of pure human Keratin in its products.
“The results our clients are experiencing with Virtue® products are nothing short of extraordinary,” said Lisa Edwards, President of Sunday Salon. “We’re thrilled to have built such a rewarding and collaborative partnership with Virtue.”
“When we launched Sunday Salon, our goal was to collaborate with local organizations,” Edwards continued. “Through extensive research, we discovered Virtue and were immediately impressed by the results our stylists saw when using their products. Since officially integrating Virtue into our offerings, our clients have been overjoyed with their performance, particularly the transformative effects of Virtue ColorKick®.”
Virtue products have earned widespread acclaim, featured in prestigious publications like Allure and Today.com, and honored with over 50 editorial awards. Their innovative formulas are powered by Virtue’s exclusive Alpha Keratin 60ku®, a revolutionary human-identical protein derived from regenerative medicine. This protein repairs damage at the molecular level, binding directly to compromised areas of the hair shaft to restore strength, shine, and overall health. It’s a science-first breakthrough that enables real repair—even after significant damage.
“As a young and innovative haircare brand, we are incredibly proud to partner with Sunday Salon,” said Melisse Shaban, Virtue’s Founder & CEO. “Our award-winning technology was developed right here in North Carolina, and salons like Sunday Salon, rooted in the local community, represent some of our most dedicated supporters. We’re excited to continue growing together.”
Shaban was recently recognized on the Forbes 50 Over 50 list, with notable achievements including:
- The keratin used in Virtue’s products was initially developed by the military for healing battlefield injuries.
- Shaban founded Virtue Labs in 2014, two years after meeting the scientists behind this groundbreaking keratin; the first product line launched in 2017.
- Within four years of launching, Virtue has won over 50 industry and editorial awards and partnered with actress Jennifer Garner as a celebrity ambassador.
- In 2020, the company achieved $30 million in revenue, doubling year-over-year growth.
About Virtue Labs LLC
Virtue® has unlocked the secret to healthier, more beautiful hair with its patented Alpha Keratin 60ku®. This unique protein is recognized by the hair as its own, allowing it to target and repair damage at its source—the root cause of most hair issues. Suitable for all hair types, Virtue’s products deliver transformative results, restoring your hair’s natural strength and vitality. For more information about Virtue’s science and product line, visit virtuelabs.com.
About Sunday Salon Inc.
Sunday Salon is Cary, NC’s premier luxury boutique salon, offering personalized services in an elegant, welcoming atmosphere. Specializing in hair coloring, cutting, styling, and advanced treatments, Sunday Salon is dedicated to enhancing natural beauty and individual style. To learn more or book an appointment, visit https://sunday.salon/. Stay updated with the latest news at https://sunday.salon/press/.
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